The job
Your customer asked ChatGPT who to call. It named six companies and none of them were you.
This is how a lot of buying starts now, and the trade calls it AI search. Somebody types what they need into ChatGPT or Claude, gets back a short list with a sentence about each one, and calls two of them. That whole step happens before anybody opens a search engine.
You cannot see it happening. There is no report telling you that you were left out of an answer on Tuesday. The work just goes somewhere else, and it looks exactly like a slow month.
Being left out of the answer costs the same as being bad at the job. The difference is nobody tells you it happened.
What a build looks like
First I find out. Then, if it is missing, I fix it.
It starts with a check, and the check is cheap on purpose. I write down the five questions a real buyer in your trade would actually type, ask them, and record the answer word for word: who got named, what was said about them, and whether you appeared at all. You get that back as a document you can read in ten minutes. Quite often a competitor you have never heard of is in there, and that is worth the exercise on its own.
If your name is already turning up, you hear that from me, you are billed for the check only, and there is nothing else to buy. If you are not, the work is making your business easy to quote: pages that say what jobs you actually do in the words your customers use, the plain facts about you published where a machine can read them rather than buried in a brochure, and the technical floor that lets these systems reach your site at all. Most small firms fail at the last one without ever knowing.
Then those questions get asked again every month, and you see the answers change or you see that they did not. That monthly reading is the whole point. Without it this is a field where anybody can claim anything.
What it does not do
It cannot promise you a place in the answer.
Nobody controls what these systems say. There is no slot to buy, no account to log into, and the answer can change between one month and the next for reasons nobody outside those companies can see. Any firm promising you a ranking there is either guessing or lying. What I sell is the work that makes a business quotable and the measurement that shows whether it is working.
It is also not a monthly retainer that quietly renews. The check is a one-off. The work after it is a fixed scope with an end. The monthly reading is small and you can stop it whenever you have seen enough.
Questions
What you are probably wondering.
Can you guarantee we will come up in the answers?
No, and treat anybody who does as a liar. It helps to understand why: this is closer to being well known in a trade than to being ranked on a page. These systems tend to name firms whose own words make it obvious what they do and who they do it for, which is something you can make true about yourself. What nobody can do is buy the position, because no such position exists to sell.
How is this different from the SEO company that calls us every week?
Most of what they sell is aimed at ranking a page in a list of links. This is aimed at being named inside an answer, which is a different thing and often favours a smaller firm that states plainly what it does. If you already pay somebody for search, keep them. This sits next to that work rather than replacing it.
Does Dolmen come up in these answers?
Not yet, and I would rather tell you that than have you check. I have run the same five questions twice now and my own business has not been named once. What I do have is the measurement, the record of every firm that was named instead, and the work underway on my own site. You would be buying a method I am running on myself in the open, not a track record I do not have.
Free 20-minute call
Twenty minutes. No pitch.
Tell me what a customer of yours would type when they are looking for someone like you. You'll leave knowing what the check would cover, what it would cost, and whether it is worth doing at all. If it isn't, I'll say so on the call.
Other jobs I build for: orders entered without retyping · quotes out the same day · leads answered and followed up · everything else